Tesco PLC is one of the leading retailers in the world and is cited as the third largest UK based grocery retailer with over 4330 supermarkets in Europe (United Kingdom, the Republic of Ireland, Hungary, Poland , the Czech Republic , Slovakia , turkey), South East Asia (Thailand , South Korea, Malaysia , Japan , China ) and the United States (Silo Breaker 2009).
Tesco PLC has interest in grocery, non food-food items, financial services and telecommunication. Its worldwide sales were 59.4 billion in 2009 and over 470, 00 people employ across 14 countries in 4330 stores (JPS 2009).
Tesco is one of the biggest and leading supermarket retail chains in the UK. It operate 2,306 stores and employ more then 286, 394 people. In UK Tesco sales have increased every year, for 2009 sales were 41.5bn relatively compare with previous year (37.9bn) sales has increased by 9.5%. Tesco has widely spread and being close to the customer in the UK, Because Tesco has developed range of different concept of stores. Which are Tesco extra, Tesco, Tesco metro, Tesco express, Tesco one stop, Tesco home plus. These different types of store formats strategy of Tesco has been influenced to obtain some of the best retail positions. According to market analysts CACI Tesco controls more than 36% of the overall UK grocery market share; it was 30.6% in 2006 according to Defra Economic and Statistic (TNS 2009).
Further DATAMONITOR had revealed Tesco has largest market share in 84 out of 121 postal districts around the country in 2009, and it was 87 in 2008. These figures indicate
Tesco is the dominant supermarket in more then 70% of the UK 121postcode areas. Other supermarket grocery chains dominant are relatively not significant, namely Asda only control 23, Sainsbury’s only 14 and Morrison’s only 13. Even though in areas where Tesco is not in control, it has typically secured the second- highest market share. For example in 14 districts Tesco has more than 40% of market, further 45% of market in more then five towns (Datamonitor 2009).
Even Tesco has wide spread of dominant regions; its further expansion strategy of retail supremacy at local level is very forceful. According to the Times Tesco have approximately 76 outstanding planning applications, from convenience stores to hypermarkets; most of them have been logged past year (Datamonitor 2009). This most dominant force and aggressive further expansion strategy of Tesco is controversial. Some research suggests, becoming pre-eminent in a growing number of areas across the UK.
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