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Structure of the report

The research report will incorporate certain chapters and these the description of these chapters are listed below:

This chapter will incorporate the basic marketing terminologies that are related with this research and it would also include the background of the research. In the similar manner it can also be said that this section set up the scene for the dissertation and gives the general context that is used during the whole discussion.

Literature Review
This chapter would focus on the literature analysis that is closely related with Tesco and other small retail outlets operating in United Kingdom. Emphasis is laid on the marketing strategies and terminologies that are closely related with the aspect of marketing. This chapter will incorporate the secondary sources and these secondary sources will give abundant knowledge so that the hypothesis can be accepted or rejected.

Research Methodology
Emphasis is laid on this chapter because this chapter will discuss that what research strategy will be used to carry out the research. This chapter will focus on different areas of research and incorporate the benefits and limitations of the research. In the similar manner the primary research analysis is also incorporated in this research.

Findings and Analysis
This chapter would focuses on the results and the findings of the research. The findings would primarily focus on the secondary and primary sources. In the similar manner it can also be said that empirical findings and results are actually analyzed in this section.
Conclusion and recommendations

This will be the final chapter of the dissertation this section presents the conclusion of the entire thesis and recommendations following references and bibliography, appendix, abbreviations used in this report.

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