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Economics Paper Writing Sample



Economics topic choices: The Nature of Economics, Scarcity and the World of Trade-Offs, Demand and Supply, Public Spending and Public Choice, The Macro economy Unemployment, Inflations and Deflation, Measuring the Economy~~s Performance, Global Economic Growth and Development, Real GDP and the Price Level in the Long Run, Classical and Keynesian Macro Analyses, Fiscal Policy


The nature of economics
The nature of economics discusses the distinction between macroeconomics and microeconomics. It also discusses the elements of an economic theory and model. Economics has ultimate relationship with consumer behavior; it works parallel to consumer choices as if they start demanding any commodities then its prices would hike up. It is economics, which highlights the importance of mass production conception, selective production, and market based production concepts.


Scarcity and world trade off
Scarcity is inability to generate satisfaction as of poor availability of resources. It is common thinking among economists that everything is getting scarce day by day. Individuals haven’t been changing their preferences and selection criteria. Price increase of product is one good example of scarcity as one product get scarce then its price is to be hiked up to manage the demand mechanism.
Trade off is a situation that involves losing one quality or aspect of something in return for gaining another. People don’t embrace new features if old ones have been satisfying their needs in better way. This welcomes to scarcity conception. Such consumer behavior always causes price increase in commodities. Eventually, consumers have to pay little more to fulfill such needs.


Demand and supply
Demand has reverse relationship with supply, if demand increases then supply will be in less amount. Similarly, less supply of products become the reason of the increase in demand. Eventually, increase in demand causes prices to be hiked. Customers have to pay off a bit more to satisfy same needs, which used to be satisfied by paying less in older days. For instance, petroleum prices have been continuously increasing up as of fewer supplies of petroleum products. International petrol markets have been deliberately using this fundamental concept.





Movie Analysis Paper Writing Help



The movie which has been selected for this assignment is Wall-Street in which the event of margin call has been discussed. Charlie Sheen and Michael Douglas star in Wall Street, director Oliver Stone’s depiction of the greed and excess that dominated American business and finance during the 1980s. Douglas received Best Actor accolades from the Academy Awards, Golden Globe Awards and the National Board of Review for his role as an unscrupulous Wall Street trader.


In the movie, a character is Ma Yun who was the leader of the traders, let’s see what leadership style he used in the movie to motivate their employees.


There are a number of leadership styles are present but the style adopted by MA YUN is peacock leadership style which often called Charismatic leadership style. The word Charismatic has been derived from Charisma which is a basic instinct or nature of a person. Charisma is in the personality of a person which attracts the followers. There is a positive effect of the charismatic personality of a leader on his follower. A Charismatic personality of a leader effectively influences on the employee’s performance and also helps the employees in directing their performance without any undue influence. Charismatic leadership also called transformational leadership style. So, we will use these both of these terms interchangeably.


The leadership style adopted by MA YUN is transformational and in the mean time theory X style as well. Theory X style is a style in which the manager thinks that employees love their work and can not be forced to accomplish the task (Lussier & Christopher, 2009). By reading the movie, it can be said with authenticity that MA YUN supports his employees. MA YUN believes on the Maslow theory to meet the basic needs of his employees. He never does undue influence on his employees regarding the work done and for any other thing. The biggest positive node for the employees is that the boss trust them and according to the employees of MA YUN, “This person is very confident and trustworthy with a kind heart” and never laid down his any employee. Peacock leadership style adopted by MA JAU consists of a number of personality traits includes individual charm, unusual cohesion, ability to enhance interpersonal relationship and self confidence.


All of these things have been found in the personality of MA YUN. The best thing found in this person is Self Confidence and his ability to enhance long term interpersonal relationship with his employees and colleagues. According to his employees confidence is in the eyes of this person which makes his personality really charismatic and the charisma is enough for the employees to direct their performance. Due to the nature of MA JAU as a theory X manager, his employees are self motivated and confident and have full confidence on his leader. MA JAU always cares for his employee that is why he always uses effective methods of incentives for the employees.


By reading all these discussions do not assume that MA JAU is a soft person who can compromise because MA JAU never compromise on the work and target achievement. He will be very kind and gentle with you if you really want to work with heart or if not then he probably does not needs you.

References


Dereli, M (2010), Different Leadership Styles, John Wiley & Sons Professional Publications


Hellriegel, D & Slocum, J (2007), Organizational Behavior, London, Oxford University Publications


Kippenberger, T (2002), Leadership Styles, New York, McGraw Hill


Lussier, R & Christopher, A (2009), Leadership: Theory & Applications, Pearson Group Publications


Lawrence, J & Gitman. N (2008), The Futures of Business: The Essentials, Prentice Hall Publications


Mehrota, A (2008), Leadership Styles of Principals, Prentice Hall Publications




Structure of the report



The research report will incorporate certain chapters and these the description of these chapters are listed below:


Introduction
This chapter will incorporate the basic marketing terminologies that are related with this research and it would also include the background of the research. In the similar manner it can also be said that this section set up the scene for the dissertation and gives the general context that is used during the whole discussion.


Literature Review
This chapter would focus on the literature analysis that is closely related with Tesco and other small retail outlets operating in United Kingdom. Emphasis is laid on the marketing strategies and terminologies that are closely related with the aspect of marketing. This chapter will incorporate the secondary sources and these secondary sources will give abundant knowledge so that the hypothesis can be accepted or rejected.


Research Methodology
Emphasis is laid on this chapter because this chapter will discuss that what research strategy will be used to carry out the research. This chapter will focus on different areas of research and incorporate the benefits and limitations of the research. In the similar manner the primary research analysis is also incorporated in this research.


Findings and Analysis
This chapter would focuses on the results and the findings of the research. The findings would primarily focus on the secondary and primary sources. In the similar manner it can also be said that empirical findings and results are actually analyzed in this section.
Conclusion and recommendations


This will be the final chapter of the dissertation this section presents the conclusion of the entire thesis and recommendations following references and bibliography, appendix, abbreviations used in this report.





Tesco: An Overview



Researchers and strategists actually claim that Tesco actually works on the principle of aggressive marketing techniques that are applicable in both the short and the long run. It is the strategy of Tesco that have actually made Tesco the best retailer in the world. Their retail strategy is quite distinct with other retailers. Tesco is considered as a champion retailer and they have shown greater energy and responsiveness to certain volatile marker places and that is the reason why different retailers and have felt this pressure of the champion. Their strategy is actually the core power of this mega brand. The main strategy of Tesco is that they focus on scenario of customers and that is the reason why they have excelled in both the short and the long run. They also work with the simple strategy that is what you actually see in the shops is what you exactly get in the stores (Heller 2005).


Marketing Strategy at Tesco
The market orientation is one of the greatest factors in the development of the strategy and the management of Tesco plays an important role and their philosophies is based on the scenario that no one tries harder for customers and treat people how we like to be treated. The values of this organisation are actually created because of the internal marketing strategy of this organisation and this also includes the distribution of newspaper to the employees (Anthony 2008). Different schemes of this organisation are viable in both the short and the long run and the employees kept in their mind that they are working for the biggest retailer that is the reason why the strategies that are created should be viable in both the short and the long run. The staff of this organisation is briefed about the importance of Clubcard and that is the reason why internal launch was initiated with the internal marketing (Humby and Phillips 2004).


Purpose of this research
The entire research is focused on the scenario that what is the actual impact of Tesco Marketing Strategies on small retail outlets that are operating in the United Kingdom. In the similar manner emphasis is laid on the scenario that how these small retail businesses adopt strategies in order to face the mammoth marketing strategies of retail giant Tesco. Emphasis is laid on the core marketing strategies of both Tesco and several small retail outlets. The research is based on qualitative analysis and the strategy of questionnaire is used extensively to check the hypothesis. In the similar manner it can be said that the core purpose of this research report is to identify the marketing and strategies decisions that are taken by Tesco and other organisations. However, it can be said that the core aim of this research is based on the scenario that what are the short and the long term effects of the 4P’s of Tesco on other small retailers in north London UK.


Scope of the research
The scope of the research is limited towards the marketing strategies of Tesco and certain other small retail outlets that are operating in the United Kingdom. In order to evaluate their effectiveness emphasis is laid on the secondary research and that s the reason why it can be said that emphasis is laid on the secondary research and qualitative data is analysed in this research. It can also be said that in order to check the effectiveness of this research this research will incorporate the primary data and responses of retailers will be analysed. However, it can also be said that the scope of this research is limited to North London UK.


Research Questions
There are certain research questions that are be analysed in the dissertation and these research questions are answered in the findings and analysis chapter of this dissertation. The research questions are listed below:


1. What are the effects of Tesco’s price marketing strategy on small retail businesses that are operating in North London?
2. What are the effects of Tesco’s product marketing strategy on small retail business that are operating in North London?

3. What are the effects of Tesco’s promotional marketing strategy on small retail business that is operating in North London?
4. What are the effects of Tesco’s Place marketing strategy on small retail business that is operating in North London?


Hypothesis of the research
The hypothesis of the research is Tesco’s marketing strategy is creating difficulties for small retailers of United Kingdom and they are unable to target the customers in an effective and an efficient way. The hypothesis will be tested through both secondary and primary researches and through proper research the hypothesis will either be accepted or rejected.




To label one or action as “selfless”



To many people the label altruist is likely to solve some difficult mental problem to them. Their definition of altruism is denying ones self for higher good; yet sometimes they do not imagine any person willingly sacrificing all those things that include their conception for the self for some greater cause. After all people with self-interested respect does not willingly give that self respect for anything else. Now how then can a person give accord to the actions that seems to have altruism? To label one or action as “selfless” or “altruistic” will answer this conundrum.


Altruism here is viewed as a character trait while selflessness is seen something that comes easily to somebody because that is part of how he or she work and others does not necessarily posses that same character trait. Some people having explained altruistic actions of others in terms of traits which seemingly they don’t have, need not to speculate further why altruists are motivated to do selfless acts.


This makes those people to fend off some uneasy questions which are of their personal moral duty in relation to altruist’s perceived actions. Therefore polarizing altruism and selfishness to be a personal trait can enable individuals to avoid their moral actions responsibility. Polarity between altruism and self interest will provide a rationalization for failing to be altruistic: because it is viewed as very immense, too much of a sacrifice. This explains apathy and moral laxity towards the problems facing the world.




This ditochomy is not true



In most that talk about selfishness and altruism, theirs has been assumption that selfishness and altruism are polar opposites. According to those discussions to do moral thing always mean being an altruists. The moral action of the altruists is not influenced by self-interest decisions but is influenced by morally accepted decisions. Conversely selfish act is to prevent or to make impossible for a good to happen which may have been morally implicated.However this view was criticized by descriptive theory of egoism, Feinberg and psychological by arguing that moral deeds are sometimes leads to compromising self needs for other causes.


This ditochomy is not true


It is necessary to note that those who do altruistic acts are always aware of the topic and they do the topics that they feel comfortable with and that they fully identifies with. For instance, for the risk of my life I decided to support a government that will advocate for a democratic, stable and peaceful country. The big question is that what is the reason behind my selfless act and what good will I gain? In this case I will gain security in terms of physical and health securities. Also the elements of identity will rise in. That is whenever people see me they will see me as a democratic person. The point therefore is that a person’s self-identity expands beyond a person’s self interest in a very narrow sense, therefore allowing for situations where selfish action becomes a moral one. In the example above to argue that the sacrifice I have made is to achieve altruism is contradictory. Democracy is highly central in protecting myself interest and is more painful for me to give it up. Altruism and selfishness ceases to exist as mutually exclusive acts.
Assuming that there exist dichotomy between selfishness and altruism is derailing peoples moral integrity.




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